No doubt loyal customers of each fast food chain will have their opinion as to the flavour of each respective burger, and any similarity thereof, but that is not the relevant point for the court proceedings. The application was successful despite McDonald’s existing BIG MAC trade mark. The Big Jack trade mark application was uncontested on lodgement in November 2019 and was successfully registered in June 2020, just prior to the commencement of the marketing campaign. The interesting part about the proceedings is that BIG JACK is a registered trade mark in Australia.
In court filings lodged on 28 August 2020, McDonald’s alleges that Hungry Jack’s use of the Big Jack trade mark is likely to deceive consumers and cause confusion as it is substantially identical with or deceptively similar to McDonald’s Big Mac trade mark. The two burgers strike an uncanny resemblance from the similarity of their ingredients to, notably, their names. While McDonalds’ Big Mac hamburger has been on the market since 1973, Hungry Jack’s Big Jack burger only launched in July of this year.
Instead, the fast food retailer entered into Australia under the “Hungry Jack’s” branding. Burger King was unable to use the “Burger King” name when it was introducing its fast food chain into Australia due to an existing trade mark in Australia. Hungry Jack’s is not new to trade mark issues. It should be noted that prices can vary depending on your location.Whether you know it as Burger King or Hungry Jack’s, this global fast food business’ current public feud in Australia with international fast food retailer competitor McDonalds has provided another reminder of the importance to register, protect and monitor your trade marks. These will also be available until March 15. Galaxy chocolate and salted caramel McFlurries make a return to the menu, also on February 2 for a six-week period, as will a mini Galaxy or Salted Galaxy McFlurry priced at 99p. Several other items are also being introduced to the menu - a Double Big Mac is available for £4.39, Mozzarella Dippers are £1.89, while a sharing box with nine dippers come in at £5.09. The new dish is a limited edition item and will only be around until March 15, or until stocks last, giving customers around a month and a half to try it. Why not mark the only day you will be able to write '2.22.22' in your diary with a special treat? How long will Chicken Big Mac be around for? A meal will set you back £5.59.Ĭhicken specialists will note that the Chicken Legend is also back on the same day the Chicken Big Mac is introduced, February 2. The new Chicken Big Mac will cost customers £4.09 on its own. "The most iconic and beloved burger but with an exciting new twist!" How much will the Chicken Big Mac cost?
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The restaurant chain said: "The new Chicken Big Mac is the classic Big Mac we all know and love with its reassuringly recognisable triple-layered bun – plus two 100% chicken breast patties in a crispy coating, a slice of cheese, lettuce, pickles and the deliciously world-famous inimitable Big Mac sauce. The eagerly anticipated tasty treat will land in McDonald's stores from this Wednesday - February 2.
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